Introducing Loop & Tie's new original series: Connected Brand

Friends, we’ve got to talk about something that's been on my mind lately: the power of a Connected Brand.

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Okay, to be fair, building a connected brand is kind of always on my mind as I’m definitely someone who's obsessed with understanding how brands create unforgettable experiences. 

Lately, though it's been much, much more frequent because a Connected Brand inspires loyalty from its fanbase. This isn’t just some fluffy vanity metric. It translates directly to growth as well as our friends over at Hubspot report that 60% of loyal customers will purchase more frequently from their preferred brand. 

Before we jump to the bottom line results, it’s important we understand one thing up top.

What is a Connected Brand?

In a nutshell, a Connected Brand is one that’s mastered the art and science of forging authentic, meaningful connections with its audience. These brands prioritize connecting more than transacting.

These brands know how to create experiences that resonate on a deep level and it shows. We’re talking about the organizations and businesses that seem to have an innate ability to make their customers and employees feel valued, understood, and part of something bigger.

But here's the thing: building a Connected Brand isn't just about creating a cool logo or a catchy slogan. It's about understanding the fundamental components that make up a brand experience for your employees, for your customers, for your fans, and even for your haters. And when those things come together it’s like magic. 

Curious to know the secrets behind what makes that magic happen? Well we’ve got some good news for you.

Check out your new favorite series: Connected Brand

Each episode of Connected Brand will pivot on a single thesis: authentic human connection plays a huge role in fostering sustainable growth and success for every single brand today. 

It’s quite a big topic to cover so thankfully I don’t have to make this journey solo. 

Each episode I’m joined by friends who are experts in every function you can imagine. We’re talking People Operations, Revenue, Marketing, Sales, Branding, and even Meditation (yes, you read that right) to uncover the secrets behind building an end-to-end Connected Brand.

You’ll hear these guests' thoughts, approaches, strategies, tactics, and techniques that they are using today to forge those sorts of genuine connections that can’t be faked.

In our first season, we’re going to be exploring questions like:

• Why great customer experiences are crucial for fostering deeper emotional connections.
• How to incorporate more “play” experiences into your marketing
• Why putting people first in your GTM makes all the difference 
• How to ensure sure your audience isn’t getting bored by 
• Why less is more when it comes to content these days

…and more. So many more. Seriously.

Get ready for some intimate and vulnerable discussions with some brilliant minds that’re behind some of the most connected brands out there.

So if you're looking to turn customers into brand stans, make your employees feel included in the greater vision of your organization, and/or build sustainable, scalable growth for your brand, Connected Brand has got you covered. 

Building a connected brand today is an act of intentionality

As someone who's seen a lot in the marketing game over the last two decades, I can tell you firsthand that building a Connected Brand is no easy feat. It requires a deep understanding of your audience, a willingness to be vulnerable, and a commitment to creating experiences that truly matter.

But fortunately there’s good news. 

By implementing the strategies and mindset we talk about on the podcast, any brand can become a Connected Brand. It's all about putting in the work, staying curious, and always putting your audience first.

Ready to take your brand to the next level and create experiences that truly resonate? 

You can find Connected Brand on Spotify, Apple podcasts, iHeart radio or on your favorite podcast platform.