The Connected Brand Episode 9: The Lunch Table

“One of the hardest things to break clients out of is what I call checkbox marketing. They're just on this endless treadmill of one blog a week, one podcast every other week, one webinar a week.” -Brendan Hufford

Host, MK Getler, and Brendan Hufford, founder of Growth Sprints, explore the concept of brand and the mindset shifts needed to harness its power. They discuss the importance of building trust and creating a sense of camaraderie with customers. They also touch on the challenges of channel strategy and the need to break away from checkbox marketing. The conversation highlights the significance of balancing production and promotion in marketing efforts, and explores the importance of building a connected brand and the common mistakes brands make in their marketing efforts. The main themes include the need for a clear purpose and groundswell in brand building, the importance of thoughtful promotion and distribution, the value of having an opinion and premise in content creation, the significance of building a community and celebrating customers, the need for brands to step outside and get feedback, the dangers of transactional marketing, and the impact of disconnected brand experiences.

Links:

Connect with Brendan
Learn more about Growth Sprints

Show Notes:

• Introduction and Pranks [00:00]
• Personal Interests and CrossFit [02:27]
• The Pain and Camaraderie of Scaling [04:04]
• Defining Brand and Building Trust [06:09]
• Creating a Warm and Inviting Space [10:14]
• Overcoming Challenges of Channel Strategy [15:07]
• Balancing Production and Promotion in Marketing [19:02]
• Building a Connected Brand: Purpose and Groundswell [19:42]
• Promotion and Distribution: The Key to Impactful Content [20:39]
• Having an Opinion and Premise: Standing Out in a Crowded Market [21:06]
• Building a Community and Celebrating Customers [22:02]
• Stepping Outside and Getting Feedback: Improving Brand Experiences [23:13]
• The Dangers of Transactional Marketing [25:18]
• The Impact of Disconnected Brand Experiences [26:17]